Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you'll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.

As a leading search engine marketing company, we use the very same methods to boost our results as our clients. These methods include not only online efforts but those of offline as well. Far too many companies place all their trust in internet marketing methods without first weighing the benefit of integrating other initiatives, such as offline PR and direct mail campaigns. Learn what works and what doesn't.

This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency.

You might think you already know everything about search engine optimisation process. Well, think again. Some of the things you know may just be myths. There are several SEO myths that webmasters and search engine optimisers still fail to recognise. What are the SEO myths? Here are the top 25:

There are several options to choose from when it comes to search engine marketing, and the company you select should lay out all the alternatives for your website up front. These include PPC advertising, an SEO campaign, or various combinations of the two. Learn what each of these options entails and see which one would be best for your website.

You may say that SEO Visibitly is just plain wrong! I know the very idea would upset Mrs Garton, my old English teacher, but sometimes using misspellings could be the right thing to do. To explain why optimizing for a misspelling can help increase your website's traffic we need to take a look at our own search habits. I type fairly quickly, but not very accuratley or should that be accurately, so mistakes, like that one, often occur. When I’m using a Word processor or my blog account spellcheck takes care of those errors for me. With the search engines there’s no spellcheck, you get exactly what you typed. I guess the same is true for a lot of people searching for information. So, quite often, a phrase like SEO Visibility will be transformed into SEO Visibitly.

There's a new system that's shaking up how websites garner search engine ranking. The former quick ways of keyword stuffing, link farming and so on are no longer the best route to go. Latent Semantic Indexing is changing the way searches happen. As a result, this new system is also altering the necessary strategies for getting traffic and ranking. Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.

Did you know that over 80 percent of people do not get past the first page of search results? With millions of websites competing for the first few spots on the results page, it is essential to optimize your website for search engines to beat the competition. In the absence of search engine optimization, even the best designed website with great products and services will go unnoticed. Search engine optimization agencies can help you effectively optimize your website, improve its visibility and get prospective customers to your website, expanding your client base and increasing profits.

The benefits of leveraging your company's existing assets are closely examined – assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and company experts) and content (whitepapers, articles, press releases, and offline marketing) throughout your SEO campaign will help you overcome challenges and, ultimately, bring your website more qualified traffic and leads. Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company This is part two of the article Adding Search to Your Marketing Mix. Read Part 1.

Someone from our membership site recently asked "Do Popups Affect Ranking?" My gut instinct was "How could they?" and "Why would a search engine care whether your site used popups or not?" Then, I thought "Well; if the search engines do pay any attention to popups, they probably rank them lower due to quality issues." However, since it was a member of our site asking the question, I decided to run it through our statistical analysis engine. Wow! What a surprising result! Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last month by myself and three associates using Yahoo and Google. I then visited each page and kept a tally of pages that used the javascript "window.open" command (a very common way to implement popups). The tally was kept for each of the first eight rankings for each of the two largest search engines (Yahoo and Google).